Top 2 SEO Content writing Guidelines for Online Businesses in Melbourne
The main purpose of SEO content for businesses in Melbourne are for higher ranking by search engines, generate leads and to make sure there is an increase in traffic and eyeballs on the website. Rich content following basic guidelines increase rank content in google searches and other big search engines – a mission for millions in this business.
Content is KING : SEO Melbourne
SEO experts in Melbourne have proved it time again that content is key to success of a website, blog post , article or an online store. Google and internet is the way – people world over, get information ranging from brushing your teeth to flying an aircraft. With rich meaningful and informative content the readers get satisfied and come back to you.
Study on the reading style of internet readers reveal that content is SCANNED and mostly not READ by internet readers. Therefore it is suggested to break the critical information in ‘bullet points’ with catchy ‘Headings’ that also gives the added benefit to give STRUCTURE to SEO content , attracting buyers to the online business in Melbourne.
To increase Page Ranking – the content should be engaging , prompting the readers to share it with others through Social Media . Magnetic content becomes a benchmark for competitors.
Use Keywords – Smartly – Avoid ‘Keyword Stuffing’
Keywords are the key to successful SEO content writing especially as we speak in context of building online business in Melbourne. DO NOT cram keywords in your articles. Google and other search engine could penalize if too many keywords are used unnecessarily – this is called ‘Keyword Stuffing’.
Take a main topic keyword phrase and use words connected to this phrase strategically. These phrases should be relevant to keyword searches and trends.
Keywords can be further divided in three categories:
- Keyword Stemming: is done by addition of a prefix, suffix or pluralization hence converting the keyword into a new word by going to the root word. This helps a website expand the variable options of a keyword phrase and increases traffic to the website.
- Keyword Synonyms : are similar word to the main keyword in the SEO content. When you have a keyword and want to use it in an article or blog post – type that word and watch carefully what are the related words that appear in google search . For example : Synonyms for ‘large’ are ‘massive, ‘huge’, ‘gigantic’. They help in making SEO content flow naturally.
LSI – stands for latent semantic indexing – is a Search Engine algorithm mainly detects words that are similar to the required keyword written in the SEO content to draw traffic from Melbourne.
- Long tailed keyword Phrases : They normally vary between three to four keyword phrases that are very very specific to the whatever product or service is being sold online. Buying decisions depend on Long tailed keyword phrases . Whenever a customer wants to but something specific they will type a particular phrase on google search. These searches are the ones that convert into sales as compared to generic searches on google. This helps the Internet searches locate what customers are looking for and chances are that you will become the buyer for that particular business in Melbourne.
For example : If a customer wants to order for flowers in Melbourne and on searching keywords – your website or blog post appears on top google searches due to smart use of keyword in writing SEO content , chances are high that the flowers will be bought from your top rated website or blog post.